Pipeline & CRM

Every lead. Every dollar.
One pipeline.

Drag-drop kanban boards with 5 pipeline templates, automated lead scoring, 13 published workflows, and a full CRM that replaces GoHighLevel, Hearth, and your spreadsheet.

$0
Active Pipeline
across 5 pipelines
0
Pipeline Stages
fully customizable
0
Active Workflows
running 24/7
0
Smart Tags
auto-applied
0
Calendar Types
Google + Outlook sync
fridaysovereign.com/empire — Pipeline
▾ Homeowner Lead + New Deal
BoardTableCalendarMap
New Lead 4
$95,500
Williams Roof
Full reroof, 2,400sf, 6/12 pitch
$31,000Appleton, WI
HOTREFERRAL
Park Siding
Vinyl to Hardie board, north & east
$28,000Kaukauna, WI
GOOGLE
Chen Bathroom
Master bath gut, walk-in shower
$22,800Greenville, WI
Olsen Garage
24x30 detached, slab + electric
$13,700Freedom, WI
Quoted 3
$70,300
Johnson Kitchen
Shaker cabinets + quartz + LVP
$24,500Sent 2h ago
AI QUOTED
Nguyen Basement
768sf finish, egress + bath
$37,200Sent 1d ago
Garcia Bath
5x8 gut, ceramic tile
$8,600Sent 3d ago
Follow Up 2
$47,500
Rivera Deck
16x24 composite + railing
$19,200Call back Fri
OVERDUE
Thompson Addition
12x16 room addition, 2-story
$28,300Meeting 3/28
In Progress 2
$105,200
Mueller Deck
16x20 PT + composite rail
$18,200Day 12 of 21
ON TRACK
Andersen Basement
Full finish 960sf + bathroom
$87,000Day 34 of 45
Won 2
$56,800
Kowalski Flooring
LVP 1,200sf — complete
$14,800Paid 3/22
PAID
Schmidt Garage
24x24 attached, 8ft walls
$42,000Paid 3/20
PAID
Live — 13 contacts · $375,300 total pipeline Homeowner Lead Pipeline · 10 stages configured Last sync:
Pipeline Analytics
See where your money lives.

Track pipeline value, win rates, and revenue flow across every stage. FRIDAY spots bottlenecks before you do.

Pipeline Value

● LIVE
7D30D90D1Y
$375.3K
Total Pipeline
▲ 12.4%
$56.8K
Won This Month
▲ 23.1%
68%
Win Rate
▲ 4.2%
8.3d
Avg Close Time
▼ 1.7d faster
Why it matters

Know exactly which stage is leaking money.

Most contractors lose deals in the follow-up stage — not because the price was wrong, but because they forgot to call back. FRIDAY tracks stage duration, flags stale deals, and triggers automated follow-ups before leads go cold.

Auto-text when a deal sits 48h without activity
Stage duration benchmarks vs your historical data
Revenue forecasting from current pipeline health
Won/lost analysis by source, trade, and season
Everything Built In
No plugins. No add-ons. No surprise invoices.

Every feature a contractor CRM needs — pipeline, quoting, invoicing, conversations, calendars, automations — in one $100/mo subscription.

DnD

Drag-Drop Kanban

Move deals between stages with a drag. Custom pipelines for homeowners, investors, and subcontractors — each with their own stages and automations.

AI

Lead Scoring

Automatic engagement scoring from email opens, appointment confirmations, call answers, and tag events. Know which leads are hot without guessing.

WF

Workflow Automation

13 published workflows running 24/7. New lead? Auto-text in 30 seconds. Appointment booked? Confirmation + reminder chain fires automatically.

MSG

Unified Inbox

SMS, email, phone, WhatsApp, Facebook — every conversation threaded in one inbox. Reply from one screen. Never miss a message again.

CAL

Calendar & Scheduling

6 calendar types: round-robin, class booking, personal. Booking links, availability rules, Google & Outlook sync. Homeowners book you — not the other way around.

TAG

Tags & Smart Lists

40+ tags, custom fields, bulk actions. Filter contacts by trade, status, source, location, or score. Build smart lists that update automatically.

FRIDAY Pipeline Intelligence
She reads your pipeline.
Then tells you what to do.

FRIDAY analyzes every deal in your pipeline and surfaces actions you should take — before you lose the lead. Stale deals, scheduling conflicts, follow-up gaps, and revenue opportunities are flagged automatically.

Detects stale deals — triggers auto-follow-up
Revenue forecast from current pipeline health
Priority ranking — shows highest-ROI actions first
Win probability score per deal
● FRIDAY SCANNING PIPELINE
13 contacts scanned · 4 actions found Confidence: 0.94
Homeowner Pipeline
10 stages. Zero spreadsheets.

Every stage has automations. Move a card and the system reacts — texts fire, tasks create, calendars update.

1
New Lead
4 deals
$95.5K
2
Contacted
2 deals
$41.2K
3
Appt Set
1 deal
$22.8K
4
Site Visit
1 deal
$31.0K
5
Quote Sent
3 deals
$70.3K
6
Follow Up
2 deals
$47.5K
7
Negotiating
0 deals
$0
8
Approved
0 deals
$0
9
In Progress
2 deals
$105.2K
10
Complete
2 deals
$56.8K
Stop losing leads to sticky notes.

14-day free trial. No credit card. Cancel anytime.

Join contractors across Wisconsin already using Empire OS